A few years back, if you had a website to rank for a search engine, all you had to do is cram your site with a lot of keywords. And you didn’t have to put relevant keywords either. Many website owners took advantage of this feature and made their sites full of irrelevant keywords in order to rank their sites better. Their purpose was to show ads on their blogs or sites and they didn’t care about the visitors or readers. As a result, the visitors visit those sites no more than once. Now, the story is different. Read on to know more.
Nowadays, SEO is not as simple as it was a few years back. Google has changed its algorithm and now sites that use too many keywords get punished. Websites owners of today have to follow the rules and regulation set by Google when incorporating relevant keywords in the content they publish on their sites. Now, they want their visitors to come again and again for more. So, the importance of quality content is on the rise.
Content and visitors
According to SEO experts and webmasters, content is king. What attracts potential visitors is the content of the site. As a matter of fact, content carries more importance than the products given on a site. So, if your writing skills are not good enough, we suggest that you hire the services of a good writer. Just make sure the writer knows how to write SEO-optimized content.
Quality and quantity
Web content has two important sides: quality and content. Let’s talk about both of them one by one.
Quality refers to the content quality. The articles or content on your site should be free of typos and grammar errors. Moreover, the content should make sense to the readers. Aside from this, make sure that the content contains relevant keywords and is informative and interesting. The visitors should be able to learn something from your site. Keep in mind that quality of the content is more important than quantity.
On the other hand, quantity refers to the amount of content on your site. It may also refer to the number of articles or blog posts on a site. Make sure your site or blog is updated with new content on a regular basis. If you keep posting new content on your site, your visitors will come back for more. But if you don’t update often, you will lose visitors.
How often should you update your site with new content? You will find different opinions about this subject. According to some experts, posting once in 7 days is enough. On the other hand, some says that posting twice a day is a good idea. Actually, it depends upon the type of site you have. However, static content can be published once or twice in 7 days. But if you don’t post for weeks and then post tons of articles at once, you won’t get anywhere.